Rabbit's Tteokbokki from the universe
It is an interesting tteokbokki brand with an interesting story that rabbit TOBOKI, who made a crash landing in New York from space in 1970, stepped into Sindang-dong, the home of tteokbokki, after a long time. Each of the four tiers has its own story and offers a variety of customer experience content.
Brand Concept
Sindang-dong
Tteokbokki Town
It is a conceptual space that reinterprets the regional characteristics of Sindang-dong called "the home of tteokbokki."
Through signature characters, it enhances brand intimacy and melts story into the space to bring out the details of concept
Brand Composite
Concept
Rabbit's Tteokbokki Shop from Space
F&B
Modernization of
Sindang-dong Tteokbokki
Interior
Mix and match American culture and Ettoboki's space in the 1970s
Concept
Selling a variety of
character goods.
